We all have those long tiring days,
The kids are acting up,
The inventory needs to be counted,
Or a new blog post has got to be written.
You try and try
(and burn yourself out)
to get everything done,
but those messages
that come to your Facebook page,
for people interested in your service are being neglected.
Is there any way to actually respond to potential customers in a timely and consistent fashion?
(FACT: that the optimal time to reply to potential customers is IMMEDIATELY )
Is that even possible?
How many people are really responding to new inquiries that quickly?
According to a study conducted by drift,
Less than 10% of surveyed companies
actually achieve a lead response time of five minutes or less,
which is proven to convert
over 75% more customers.
Can you imagine that,
3 in every 4 inquiries converting to paying customers?
Because it’s the reality of the data,
And it’s a surefire way to turbocharge your business.
Do we have to live with our smart devices
constantly in our hands,
anxiously awaiting the next notification
to get that response immediately
and get membership into the 1% (or 10%)
instant response club ?
That sounds like a recipe for stress and lots of lost sleep.
Aren’t these digital tools like Facebook
supposed to make life easier and LESS stressful?
Now customers have even more expectation
for instant, high quality responses,
and as a small business owner,
you can’t dream of keeping up with brands like
Digicel and Sagicor,
Who boast entire departments
Responsible for customer care.
What do you do to solve this problem?
You use some more of these same “Tools of the Future”.
Messenger marketing on Facebook
has been proven to be an effective way
to take a potential client
through an entire conversation,
qualify leads by taking their responses as data,
showcase and upsell various elements of your service
and so much more
with the many premium features available.
If you’re still confused
about what Messenger marketing is,
It’s simply setting up
a group of automated programs and sequences,
that allow you to communicate with people
That come to your page,
Or even people that comment on your posts
with the end goal of a conversion.
(either a sale, download, quiz, data collection, etc)
just like e-mail but with WAY better results,
You have the opportunity to continuously re-market
To people that have agreed to be messaged
Through their direct Facebook inbox.
Whether it be sharing new content you released,
or showcasing your top products,
All this and more can be done,
right in your Messenger inbox.
You can use a “chatbot”
(automated messaging robot)
to communicate with these people
over days, weeks, and even months
after your initial point of contact.
Chatbots are really effective
because of how personal Facebook Messenger is
and many companies report open rates
of up to 96% on their messaging!
Want to see Messenger Marketing in action?